When I list a home in Spokane, my goal is simple: to get it seen by the right buyers—fast. Over the years, I’ve built a marketing system that blends proven real estate strategies with hyper-local connection and digital reach. Here’s how I make sure your listing stands out.
High-Quality Marketing Every Time
First things first, every listing deserves to be showcased beautifully. I invest in professional photography, drone footage, and detailed, searchable listing descriptions. I also create at least one video reel for each home—a quick, visually engaging walkthrough that performs especially well on Instagram.
This dedication to good media helps buyers visualize the space, while optimized descriptions ensure the listing appears in search results for popular Spokane real estate terms. Together, they create a comprehensive marketing package that gets results. And, they create the framework for being able to share a listing to the widest audience.
And that’s where social media marketing, and cultivating a loyal community audience comes in.
Your listing photos should make your property shine.
It All Started with Facebook
Facebook is where I first started growing my real estate presence. I connected with people I already knew—friends, family, clients, and Spokane locals who trust me. Over time, that sphere became one of the most powerful tools I have for marketing listings.
When I share a new home for sale on Facebook, it isn’t just another post—it’s seen by a community that’s genuinely engaged. These are people who love Spokane and want to see what’s happening in their neighborhoods. That local support translates into more clicks, shares, and private messages asking for showings.
Related: Follow me on Facebook to see what I’m up to.
Building a Network Beyond Spokane
Instagram came next, and that’s where my reach really expanded. While Facebook helps me connect locally, Instagram connects me with real estate professionals across the country. Agents from Seattle, Portland, California, and beyond follow me there—and many have clients relocating to Spokane.
That network has become an incredible referral base. When I post a listing, it’s not just reaching local buyers—it’s seen by agents who might have someone looking for exactly that kind of home in our city. It’s one of the best ways I add value to my sellers: more exposure, more potential buyers, and a greater chance of the right match.
Related: Follow me on Instagram to learn more about how I connect with a network of realtors to expand your listing reach and better serve my relocating clients.
My Newsletter: Where Homes Shine
One of my favorite ways to showcase listings is through my email newsletter. It’s where I curate the best of what’s happening in Spokane and Spokane real estate—beautiful homes, market insights, and community highlights or events I have coming up—all delivered straight to my subscribers’ inboxes.
With listings, I typically dedicate a newsletter just to that listing. I love spotlighting what makes each property special—from the flow of a floorplan to the views off a back deck.
Here’s an example of how I might feature a listing:
🏡 Better Than New Construction—with Room to Grow
→ Now priced at $475,000 ←
Built in 2021 and thoughtfully upgraded, this four-level Greenacres home offers engineered hardwoods, quartz countertops, and a flexible layout ready for your future plans. A fenced backyard, deck, and patio make outdoor living easy, while nearby access to Saltese Conservation Area and Liberty Lake trails adds even more to love.
My readers look forward to these spotlights, and many of them follow up when something catches their eye. It’s all connected—my email audience overlaps with my social media followers, so when a new listing hits, it’s seen across multiple platforms at once. That consistency keeps my listings top-of-mind and builds lasting engagement with both local buyers and my wider network.
Related: I’d love it if you'd subscribe to my newsletter!
Paid Ads and Strategic Boosts
For some listings, I’ll also run paid social media ads to target specific audiences—whether it’s families looking in North Spokane, professionals relocating to Kendall Yards, or buyers seeking acreage near Liberty Lake. These small, strategic boosts help me get the property in front of the exact buyers most likely to take action.
The Power of Support and Growth
When I first started, I was told I didn’t need social media to succeed in real estate. But I saw early on how powerful it could be, and that belief has shaped my business. Moving to eXp Realty gave me the tools, training, and network to keep growing those skills—and it’s made a world of difference for my clients.
Related: Why Cloud-based Brokers serve my Real Estate Clients Better than Traditional Brokers
More Exposure. More Offers. More Value.
My approach is about connection, strategy, and visibility. From my tried-and-true Facebook community to my growing network of agents across the U.S., I make sure every home I list in Spokane is seen by as many qualified buyers as possible.
If you’re thinking about selling your home and want to learn how I can market it effectively, I’d love to connect. Get in touch to make your listing stand out in Spokane’s competitive market.
